Privacy Policy


TurnoutNow, LLC (“TurnoutNow” or “we“, “us“), respect your privacy and we are committed to protecting your privacy through our compliance with this policy. 

This policy describes our practices in connection with information that we process through our TurnoutNow Cloud and software platforms and applications (collectively our “Applications”) as well as TurnoutNow’s privacy practices in relation to the use of TurnoutNow’s websites (such as and other TurnoutNow websites that may link to this policy) and external marketing activities.

This policy also describes your data protection rights, including a right to object to some of TurnoutNow’s processing. The Policy does not apply to information collected by any third party, including through any third-party application or content (including advertising) that links to or is accessible from our Applications or websites.

Table of Contents

Are you a Customer, Customer Business Contact or Visitor?
What types of personal data do we process?
How do our Customers provide us with personal data?
Does TurnoutNow use personal data collected by our Customers?
What is the legal basis for TurnoutNow to process personal data from the EEA?
How long does TurnoutNow store personal data collected by our Customers?
How do you access, correct or delete your information?
How does TurnoutNow use cookies and similar technologies?
How does TurnoutNow process data from Visitors?
Does TurnoutNow process information of children under the age of 18?
Where does TurnoutNow transfer the data it processes?
How does TurnoutNow secure the data it processes?
What are TurnoutNow’s Products?
How do you contact TurnoutNow or TurnoutNow’s Data Protection Officer?
How does TurnoutNow publicize changes to its Privacy Policy?

Are you a Customer, Customer Business Contact or Visitor?

This policy applies to the following classification of individuals that interact with TurnoutNow:

  • CUSTOMERS: Customers are individuals that are employees or associates of TurnoutNow’s direct customers (e.g., event planners, show organizers, and marketers), including customer personnel that are assigned a login id and are authorized to access and use our Applications pursuant to an active TurnoutNow agreement, or under a test and evaluation license, if available.
  • CUSTOMER BUSINESS CONTACTS: Customer Business Contacts are individuals that interact with our Customers through our Applications. These include our Customers’ current and prospective clients, members, attendees, sponsors, exhibitors, marketing partners, delegates, or other business contacts. For example, Customer Business Contacts include individuals that register for an event organized by a Customer, view a dashboard related of their activity, download an event mobile app, interact with digital displays, or get scanned using one of TurnoutNow’s Applications.
  • VISITORS: Individuals that interact with our Websites (for instance, to read about TurnoutNow products and services, download a white paper, or sign up for an online demo), as well as those who attend TurnoutNow marketing events (e.g., TurnoutNow Lunch and Learns, and TurnoutNow webinars) and whom we meet at a tradeshow or learn about through a referral from third parties or other external sources.

What types of personal data do we process?

Our Applications are flexible and allow our Customers to view event-related analytics associated with personal data from and about their Customer Business Contacts, including name, organization, title, postal address, e-mail address, telephone number, fax number, and other information including but not limited to interests, activities, education and occupation.

For a more detailed list of our Applications, please refer to the “What are TurnoutNow’s Products?” section at the end of this Privacy Policy. TurnoutNow’s use of personal information collected through our Applications shall be limited to the purpose of providing the service for which our Customers have engaged TurnoutNow.

If you do not agree with our policies and practices, you may choose not to use our Applications.

How do our Customers provide us with personal data?

  • Through an application program interface (API) that allows the TurnoutNow Cloud to interact with Customer systems that store Customer Business Contacts (e.g., registration, CRM, marketing automation, AMS, etc.)
  • Through secure file transfer using the latest encryption and only when necessary to fulfill the Customer’s requirements.
  • As Customers and Customer Business Contacts interact with our Applications, using commonly used information gathering technologies such as cookies. For additional information about these technologies, see the section below titled “How does TurnoutNow use cookies and similar technologies?

Does TurnoutNow use personal data collected by our Customers?

TurnoutNow does not use the Customer Business Contacts personal data for any purpose other than to provide services that our Customers have contracted us to provide through our Applications, as noted below, or as required by law. We do not share, sell or trade any information with such third parties for promotional purposes.

We process personal data in the following manner:

  • To disclose to our subsidiaries and affiliates for the purpose of providing services to our Customers and their Customer Business Contacts.
  • To disclose to contractors, service providers, and other third parties as reasonably necessary or prudent to provide, maintain and support our Applications, such as, for example, data center or Web hosting providers. 
  • To deliver the Applications that our Customer has contracted us to provide. 
  • To deliver to a third party in the event of a merger, divestiture, restructuring, recapitalization, reorganization, dissolution or other sale or transfer of some or all TurnoutNow’s assets, whether as a continuing operating business or as part of bankruptcy, liquidation or similar proceeding, in which personal data held by TurnoutNow about our Customers and Customer Business Contacts is among the assets transferred.
  • As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to respond to requests from public and government authorities including public and government authorities outside your country of residence; and (c) to protect against or identify fraudulent transactions.
  • For other purposes when Customer Business Contacts provide explicit consent.

We aggregate and anonymize information about (i) Customers and Customer Business Contacts, and (ii) the use of our Applications in order to improve our Applications and to create benchmark and other business intelligence products. None of the aggregated and anonymized information contain personal data (i.e., does not identify any individual).

For individuals that are from the European Economic Area (EEA), our legal basis for collecting and using their personal information will be our legitimate interest where the processing is in our, or a third party’s, legitimate interests and not overridden by the individual’s data protection interests, or fundamental rights and freedoms. These interests are to provide individuals with access to the Applications and features of the Applications; to send them information they have requested; to ensure the security of our Applications by trying to prevent unauthorised or malicious activities; or, to enforce compliance with our terms of use, contracts and other policies. In some EEA countries, we are relying on consent as a legal basis for using data.

How long does TurnoutNow store personal data collected by our Customers?

Where we process personal data for legitimate business interests described in the section “Does TurnoutNow use personal data collected by our Customers, unless otherwise provided in our contract with our Customer, we process the data until 90 days after the event end date, at which time we remove it from our production environment. Within 6 months, we remove the data from our backup media.

How do you access, correct or delete your information?

In various countries, including countries in the EEA, upon their request, Customer Business Contacts have the right to access their personal data and, if necessary, have it amended, deleted or restricted. Customer Business Contacts can also ask for some types of personal data to be delivered to them, or another organization they nominate, in a structured and machine-readable format.

Where we process your personal data on the basis of your consent, you have the right to withdraw your consent. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. Customer Business Contacts also have the right to complain to a supervisory authority for data protection in the country where they live, or where they work – although we hope that we can assist with any queries or concerns you have about our use of your personal data.

TurnoutNow processes Customer Business Contacts data under the direction of our Customers and has no direct control or ownership of the personal data we process. Customers are responsible for complying with any regulations or laws requiring notice, disclosure or obtaining consent prior to transferring the data to TurnoutNow for processing purposes. Any Customer Business Contact that seeks to access, correct or delete data, should direct their query to the Customer. If the Customer requests TurnoutNow remove the personal data of a Customer Business Contact to comply with data protection regulations, TurnoutNow will process this request within 30 days.

We will not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. In such instances, we will inform the Customer about the legal obligations that prevent us from fulfilling the request. 

How does TurnoutNow use cookies and similar technologies?

Cookies And Web Beacons

We use cookies or similar automatic data collection technologies as individuals interact with our Applications to collect certain information about their equipment, browsing actions and patterns, including:

  • Details of your visits to our Applications, such as the date and time you access our Applications, length of time you spend on our Applications, websites you visited before or after our Applications, the resources and content that you access and use on the Applications.
  • Information about your computer and internet connection, such as your IP Address, computer type, screen resolution, language, Internet browser type and version. 

Below are the technologies we use for automatic data collection. We do not use any of these technologies to collect information from Customer Business Contacts for marketing or advertising purposes.

  • Browser Cookies. A cookie is a small file placed on a computer hard drive. Web browsers can be configured to restrict or entirely block cookies, to configure cookie notification settings and/or to delete cookies already present on the browser or device. Information on how to do this is provided by the web browser’s help/reference section. Limiting or restricting certain types of cookies may prevent a Customer or Customer Business Contact from using certain portions of our Applications, depending on how the browser settings are configured. For example, event registration cannot be completed successfully if cookies are disabled in the web browser. Unless the browser setting has been adjusted so that it will refuse cookies, our system will issue cookies when the browser interacts with our Applications.
  • Session Cookies and Persistent Cookies.  A “session” cookie lasts for a single browser session only and is deleted when the user closes the web browser. Session cookies allow website operators to link the actions of a user during a browser session. A “persistent” cookie remains on the user’s device (even while powered off) until it expires or is deleted. A persistent cookie will be reactivated when a user returns to the website which posted the cookie. We use persistent cookies to help customize your web experience when you return to a web page or our website.
    Neither of these cookies can read or access other cookies or any data from a user’s hard drive. Further, neither of these cookies alone will personally identify a user; however, a cookie will recognize a user’s individual web browser or device through an IP Address, browser version, operating system and other information, and individuals who log in to their TurnoutNow accounts will be individually identifiable to particular Applications using session cookies.
  • Web Beacons. Pages in our Applications and our e-mails will contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs). Web beacons differ from cookies in that the information is not stored on your hard drive, but invisibly embedded on web pages or in email. Web beacons permit us to track online movements of web users, for example: to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). This enables TurnoutNow to provide a website experience more tailored to our users’ preferences and interests.

At this time, we do not respond to browser ‘do not track’ signals, as we await for a uniform standard put forth by regulators or the privacy industry. TurnoutNow earnestly considers an individual’s independent right to determine how their personal data is processed and continues to monitor developments in this area.


We use information collected from our Customers to enable us to display advertisements from exhibitors and sponsors to their target audience of Customer Business Contacts. As one example, exhibitors purchase advertisements that are presented selectively through the TurnoutNow mobile application interfaces who meet criteria for the products and services they sell. Even though we do not disclose personal data for these purposes, if the user clicks on or otherwise interacts with an advertisement, the advertising exhibitor assumes that the user meets its target criteria.

Third Party Analytics Providers

We use third party analytics providers, including Google, Tableau, Adobe, and others, to collect information about the usage of our Applications and enable us to improve how these Applications work. The information allows us to see the overall patterns of usage on the Applications, helps us record any difficulties you have with the Applications, shows us whether our advertising is effective or not, and allows us to use responses to advertisements to optimize ad performance. These applications use cookies and other similar technologies to collect information about the usage of our Applications and to report website trends to us, without storing any personal data on external third-party analytics provider platforms. See below for more information, or to opt out of these practices:

How does TurnoutNow process data from Visitors?

TurnoutNow processes Visitor data separately and distinctly from the way we process Customer and Customer Business Contact data. By visiting our websites, attending TurnoutNow marketing events or providing us with your personal information, Visitors consent to the collection, processing and storage of their personal information as described in this section.

Visitor Personal Data Collected

TurnoutNow collects personal data including name, title, postal address, e-mail address, telephone number, company information (including financial and billing information when purchasing TurnoutNow services), survey responses, message board posts, chat messages, contest entries and promotional enquiries. We use this information to provide you with additional details about our services, conduct research, provide whitepapers or to contact you after your visit.

We also collect personal data from third party sources, such as public databases, joint marketing partners, and social media platforms. For example, if a Visitor elects to connect her social media account to her account for our websites, certain personal data from the social media account will be shared with us, which may include personal data that is part of the Visitor’s profile or her friends’ profiles.

Additionally, we collect personal data from cookies and similar technologies to collect information about the pages Visitors view, links Visitors click on, Visitors’ web browser information, Visitors’ IP address and other actions Visitors may take when accessing our websites. For additional information about our use of these technologies and how to control them, see “Cookies and similar technologies“ section below.

TurnoutNow’s Use Of Visitor Personal Data Collected

TurnoutNow processes Visitor personal data to:

  • Analyze how our websites are accessed;
  • Personalize your browsing experience and present products or features that may be more applicable to you;
  • Identify website technical problems;
  • Discover, investigate and remediate fraudulent or illegal activity;
  • Transmit notices related to product, service, or policy changes;
  • Respond to your product and service inquiries;
  • Send you information such as product announcements, newsletters, whitepapers, other relevant offers, and upcoming promotions or events (where required, dependent on jurisdiction, we will seek and obtain your explicit consent before sending marketing emails);
  • Plan and host TurnoutNow corporate events, host online forums and social networks in which Visitors may participate;
  • Analyze, score and identify new prospects;
  • Create tailored advertising, sales and promotional programs; and
  • Bill customers for our services and assess the financial capability of prospective customers to afford TurnoutNow’s solutions.
Storing Of Visitor Personal Data

Where we process Visitor personal data for marketing purposes or with Visitor consent, we process the data until the Visitor asks us to stop. It typically takes up to 30 days to implement your request. TurnoutNow will not retain Visitor personal data longer than the statutory retention period permitted in the local jurisdictions where TurnoutNow services are marketed and provided. We also keep a record of when Visitors have asked us not to send direct marketing or to process Visitor data indefinitely so that we can respect the Visitor’s request in the future.

Sharing Of Visitor Data

TurnoutNow may share information with third party service providers contracted to provide services on our behalf as well as third parties who resell TurnoutNow services.

TurnoutNow may also engage with business partners to jointly offer products, services or other programs such as webinars or whitepapers and from time to time, we may share personal data if you purchase or show interest in any jointly-offered products or services.

TurnoutNow will only share personal data of Visitors who attend a TurnoutNow marketing event with third parties if a) the Visitor explicitly consents, b) the Visitor permits their badge to be scanned, or c) it is permissible under applicable law.

Access, Correct Or Delete Visitor Data

Visitors have the same rights to access, correct or delete their personal data as do our Customer Business Contacts, as outlined in section “How do you access, correct or delete your information”.

Any Visitor that seeks to access, correct or delete data, can do so by submitting a request on our website at TurnoutNow will process this request within 30 days.

We will not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. In such instances, we will inform the Visitor about the legal obligations that prevent us from fulfilling the request.

We will maintain an audit history of any requests to access, correct or delete personal information to maintain a record of compliance with regulatory requirements.

Cookies And Similar Technologies

All practices related to cookies and their usage described in section “How does TurnoutNow use cookies and similar technologies” also applies to Visitors when they interact with our websites.

Does TurnoutNow process information of children under the age of 18?

Our Applications are not intended for children under 18 years of age. We do not directly solicit or collect personal data from children under 18. If you are under 18, do not (i) use or provide any information on these Applications or on or through any of its features, (ii) register to use any of our Applications, (iii) make any purchases through our Applications, (iv) use any of the interactive or public comment features of our Applications or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you will use.

Where does TurnoutNow transfer the data it processes?

EU-U.S. And Swiss-U.S. Privacy Shield

TurnoutNow is responsible for the processing of personal data it receives. Our compliance exceeds industry standards for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.

TurnoutNow is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, TurnoutNow may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact us at

Cross-Border Transfers Other Than To The E.U. Or Switzerland

Personal data may be accessed by TurnoutNow personnel providing services in any country where we have facilities or in which we engage IT service providers, including India, Australia, and Singapore. This means that we will transfer personal data outside the European Economic Area or US. In such instances, we use Standard Contract Clauses approved by the European Commission to protect personal data. If you would like a copy or have other queries, please contact us using the contact information set forth below.

How does TurnoutNow secure the data it processes?

We use a variety of organizational, technical and administrative measures to protect personal data within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contact Information” section below.

What are TurnoutNow ‘s Products?

TurnoutNow Cloud

TurnoutNow Onsite Solutions

  • Data Insights
  • Attendee Journey
  • Prescriptive Recommendation Engine (PRE)
  • Reactive Media for Digital Signage
  • PeerConnect
  • Pinpoint
  • Session Scanning and Access Control Device
  • SmartAgenda
  • StatusBoard

TurnoutNow Pre and Post-Event Solutions

  • CEU/CME Credit Management
  • Click Tracking
  • Data Consulting
  • Lead Scoring and Routing (Laser Leads™)

How do you contact TurnoutNow or TurnoutNow’s Data Protection Officer?

For details about the DPO’s role or any privacy questions related to TurnoutNow’s Privacy Policy, please contact the DPO at You should also feel free to contact TurnoutNow regarding details of our implementation of our privacy program at:

1390 Columbia Ave, #212
Lancaster, PA 17603

How does TurnoutNow publicize changes to its Privacy Policy?

We will update this Privacy Policy to reflect changes to our information practices. If we make any material changes we will notify you by means of a notice on this website thirty (30) days prior to the changes becoming effective, or by email (sent to the e-mail address specified in your account) seven (7) days prior to the changes becoming effective. However, any changes to the Privacy Policy are effective immediately upon publication for new Visitors, Customers and Customer Business Contacts. We encourage you to periodically review this page for the latest information on our privacy practices.

Last modified 01/03/2021