For more than a decade, TurnoutNow has been at the forefront of AI innovation in the live event industry. By combining AI, Machine Learning, and Advanced Analytics, we’ve helped event organizers deliver smarter, more personalized experiences while gaining deeper operational and attendee insights. Today, our flagship solutions–Event Copilot and Attendee Tracking–empower organizations with AI-driven attendee assistance, real-time event visibility, and actionable insights that enable data-driven decisions and measurable event success.

Our History

Founded in 2014 by
Harpreet Chatha.
In 2016, released an AI-based
Recommendations Engine to
offer curated content for
attendees and sponsors.
In 2022, released AI-based
CognitiveSearch to search
documents, audio, and video
files for spoken words.
In 2014, released Attendee
Tracking to capture real-time
data about every facet of a
Live Event.
In 2018, released
PeerConnect to Elevate
Overall Attendee
Engagement.
In 2025, launched Event Copilot, a voice‑activated AI assistant that delivers real‑time answers, personalized recommendations, and hands‑free navigation for every attendee.

Leadership Team

Sonika Kanwal

Co-Founder & CPO

As the Co-Founder and Chief Product Officer (CPO) of TurnoutNow, Sonika is responsible for leading the strategic innovation and development of cutting-edge products incorporating advanced AI technologies. Her focused leadership ensures that our solutions are not only pioneering but also intuitively designed, and expertly tailored to empower organizations with advanced behavioral data analysis, focusing on personalized real-time engagement solutions. With over two decades of experience in design and technology, Sonika began her career journey alongside Harpreet Chatha in 2007, a collaboration that led to the founding of TurnoutNow in 2014. Prior to this innovative venture, she refined her talent management and leadership skills as Director of HR & Operations, and later as Director & CEO of TechTier IT Solutions. Additionally, she served as Product Director at vcopious and as Project/Program Manager for Web & Rich Media Projects for SAP. Sonika holds a Bachelor of Science with a Major in Life Sciences from IGNOU, New Delhi. However, her passion for design and technology steered her towards Advanced Studies in Computer Applications, with focus on UI/UX and Product Design. She pursued specialized trainings at Human Factors International (HFI) and the Project Management Institute (PMI), where she learned advanced design principles and robust leadership techniques.

Awards and Recognition

Awarded by CIOReview

We’re proud to be recognized by CIOReview as one of the 10 Most Promising Insight Engines Solutions Providers of 2024.

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TurnoutNow Minority Certification

Minority-Owned Business certified by the National Minority Supplier Development Council

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